Joe broke free from the corporate world and joined his long-time friend, Adam Olalde, to create Xtreme Xperience. With his background at an award winning marketing agency where he developed social and digital strategies for brands like Nissan, Unilever, Subway, Dell, Moet Hennessy, and many others, Joe quickly identified the necessary building blocks that would launch Xtreme Xperience. As an enthusiastic car guy, Joe seized the opportunity and set out to make the world’s most exclusive cars accessible to the masses.