Automotive Activation Services


Automotive Activation Services

Xtreme Xperience is the industry leader in high performance test drives. Since 2012, we have facilitated more than 250,000 safe and exhilarating test drives at over 40 racetracks across North America. We connect automotive brands with their audiences and get people talking, one great experience at a time

Ride and Drive Events

Xtreme Xperience hosts the safest, most exhilarating, and educational test drives where drivers and passengers can experience the world’s most exciting cars. Ride and Drive events are dynamic, experiential programs that fully immerse customers in the world of the car–and make them feel the rush that comes with ownership.

Product Launches and Press Events

Leverage our world-class event planning and logistics capabilities along with our fully-owned supercar fleet, equipment, event staff and driving instructors to make your wildest ideas a reality.

Professional Driver & Instructor Services

We employ hundreds of professional drivers and instructors every year across North America. In addition to having professional and amateur automotive racing experience and HPDE instructional backgrounds, all of our professionals must go through our rigorous vetting, mentorship and training programs before they ever get behind the wheel or in the right seat. Our pros are not only knowledgeable about performance driving and the vehicles they command, they also know how to build quick rapport with guests and instruct complete novices. 

Test Drives

Horsepower is great, but the biggest problem with modern performance cars is that it’s virtually impossible for customers to experience a fraction of the car’s performance before purchase. Xtreme Xperience is the leader in high performance test drives. Utilize our cars, or provide your own and we’ll handle the rest. View our 2021 tour schedule so see when we’re at a track near you.

Brand Activations

Xtreme Xperience attracts over 100,000 consumers to 35+ racetracks across North America every year with our Supercar Track Xperience Tour. Reduce your marketing costs by utilizing our existing schedule, audience, team, cars and equipment, for lead generation, product sampling, product education and other activations.

Content Production

Graphic design including digital assets, signage, banners, collateral, apparel, and more. Video production, long-form, micro content, motion graphics. Photography, on-track, rolling, studio and more. 


Today ShowCosmopolitan Road & TrackMaxim


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