Automotive Activation Services

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Automotive Activation Services

Xtreme Xperience is the industry leader in high performance test drives. Since 2012, we have facilitated more than 320,000 safe and exhilarating test drives in 60 markets across North America. We connect automotive brands with their audiences and get people talking, one great experience at a time.

RIDE AND DRIVE EVENTS

Xtreme Xperience hosts the safest, most exhilarating, and educational test drives where drivers and passengers can experience the world’s most exciting cars. Ride and Drive events are dynamic, experiential programs that fully immerse customers in the world of the car–and make them feel the rush that comes with ownership.

PRODUCT LAUNCH AND PRESS EVENTS

Leverage our world-class event planning and logistics capabilities along with our fully-owned supercar fleet, equipment, event staff and driving instructors to make your wildest ideas a reality.

PROFESSIONAL DRIVER & INSTRUCTOR SERVICES

We employ hundreds of professional drivers and instructors every year across North America. Our pros are not only knowledgeable about performance driving and the vehicles they command, they also know how to build quick rapport with guests and instruct complete novices. 

TEST DRIVES

Horsepower is great, but the biggest problem with modern performance cars is that it’s virtually impossible for customers to experience a fraction of the car’s performance before purchase. Xtreme Xperience is the leader in high performance test drives. Utilize our cars, or provide your own and we’ll handle the rest. View our 2021 tour schedule so see when we’re at a track near you.

Polaris Slingshot Ride and Drive Event

BRAND ACTIVATIONS

Xtreme Xperience attracts over 150,000 consumers to 40+ events across North America every year with our Supercar Track Xperience and OPEN ROAD Xperiences. Reduce your marketing costs by utilizing our existing schedule, audience, team, cars and equipment, for lead generation, product sampling, product education and other activations.

CONTENT PRODUCTION

Graphic design including digital assets, signage, banners, collateral, apparel, and more. Video production, long-form, micro content, motion graphics. Photography, on-track, rolling, studio and more.