How Lamborghini’s Fighting Bull Was Born


The Lamborghini Aventador – One of the most iconic Lamborghini’s we know today.

It began as a project to celebrate the company’s history and legacy over the past 50 years. From the beginning the car was kept hidden, under wraps, like “government-style” top secret. And now we can see why. The Aventador LP700-4 is a culmination of years of “doing extreme” and amazing the world with eye-catching car pornography, and making us wish we could just stand in one’s presence for only a minute.

Check out this video of how the Aventador came into existence and what it means for Lamborghini moving forward into the next 50 years.