Open Road Is Back: A Luxury Road & Track Driving Experience

Hot take from people who drive for a living: most road trips are kind of a letdown.

That sounds harsh, so hear us out. You rent something with horsepower (or take your own), point it at a road that looks great on Instagram, eat one nice lunch, maybe two drive-thru runs, and then arrive somewhere with the realization that the whole thing happens again in reverse on Sunday. What you walk away with is half-edited clips, sore shoulders, and a fuel receipt you'd rather not talk about.

Open Road is the fix. Supercars, scouted routes, 4- and 5-star hotels, a group small enough to know by name, and a track day waiting at the end of it. Three or four days, depending on the route you pick. You bring your own car for the road portion, or rent something through a partner if you'd rather not put the miles on your daily, and that's the car you live with for the trip. Group photo. Hotel valet. All at your fingertips.

Then you pull into the track, take the keys to the cars in our fleet, and hit triple digits in a controlled racetrack environment. 

Most "luxury driving weekends" are a road trip with a hotel attached, or a track day with a fancy dinner taped to the end. Open Road actually commits to both halves. The handoff in the middle is the whole point.

"Besides just the driving, the Open Road experience gives you that personal time to meet and connect with people from all over the country. We can’t wait to do this again!"

Real Roads. Real Tracks. An Itinerary That’s Yours. 

The scouting took a while. Our route team logged thousands of miles over a year and a half, and we drove a lot of bad ones to find the good ones. You know the type with two great corners and then forty minutes of stoplights, or a "scenic overlook" that turns out to be a Shell station with a view of a guardrail. Every route on the 2026 calendar got driven start-to-finish at least twice before it earned a spot. Here's what made the cut:

Illinois might surprise you. That's half the point. The trip starts and ends at Autobahn Country Club, a 9-turn full course, and kicks off with a private breakfast in the clubhouse. Coffee, full spread, and your first real chance to size up the group before anyone has touched a steering wheel. Between bookends, the route climbs into Galena, the Driftless Region, and the Great River Road along the Mississippi. Day two lunch in Galena usually runs long, which is by design. If you grew up thinking the Midwest was flat farmland, the Driftless has been quietly keeping a secret. Bluffs, forests, river towns. Stretches of it feel closer to Vermont than to corn country.

Colorado doesn't need a pitch. You move through the Rockies and alpine towns, swing past Red Rocks (300-million-year-old sandstone, which is useful for perspective if your week has been stressful), spend a night or two around Vail, and finish at High Plains Raceway. That's 1.80 miles, 11 turns per lap, a 2,800-foot main straight, and elevation changes that make the brake markers feel like suggestions. Our lead instructor for the Colorado finale, Marcus, has a line he uses in the right seat that everyone ends up quoting at dinner: "Slow hands, fast car." It clicks somewhere around lap four.

Georgia is our baby. It's the route that made us believers in this whole concept. From Atlanta Motorsports Park you head into the Southern Highlands, the Great Smokies, Gatlinburg, and the Tail of the Dragon. Two quick asides. AMP was designed by Hermann Tilke, the same person behind several Formula 1 circuits, and you can feel it in the way the corners read. The Dragon, you've probably seen the bumper stickers: 318 curves in 11 miles, no intersections in the core stretch. It's not the fastest road you'll ever drive. It might be the most technical. Pro tip from our route team: the photo pull-off at Calderwood Lake is worth the five-minute stop. The light at golden hour does something to a wrapped supercar that you'll be glad you have on your phone.

Texas brings the theater. Circuit of the Americas is the only purpose-built F1 facility in the United States, and after a private breakfast and debrief, you're on it. From there the trip drops into Hill Country. Enchanted Rock (a pink granite dome people have been hiking up for thousands of years), the Guadalupe River, and the Twisted Sisters: Ranch Roads 335, 336, and 337. The finale is COTA itself. 3.40 miles. 20 turns. 140 feet of elevation change. And here's the part to flag in bold mental highlighter: 2026 is the last year the public will have any access to this track. We are going out with a bang.

Built for Drivers and Travel Enthusiasts

Maybe you've done the all-inclusive thing. Maybe you've done a track day. Both are good. Both leave something on the table.

The all-inclusive is nice, but you can book one any weekend. The track day crams the spectacle into a single afternoon.

Open Road's argument is that you don't have to pick. The car person at the dinner table gets a real driving program. Coached laps, professional instructor in the right seat, the works. The travel-minded partner gets boutique hotels, dinners that aren't an afterthought, scenery worth a window seat, and a small group of around 12 cars per rally. Small enough that by the end of day one you're remembering names and arguing about whose corner exit was better.

"Well worth the trip. It was beautiful, fun, and exhilarating. All of the turns and the accelerations It was once in a lifetime. It was amazing."

The Cars: Drive Your Own or Rent From a Partner

Here's the part that trips people up on a first read.

For the road days, you drive your own car. If you'd rather not put the miles on the daily, we have a partner you can rent something through for an additional fee. Either way, that's your car for the rally. It's in the group photo. It's parked in the hotel circle. It's how you show up.

When you pull into the track, the keys change hands. From there you're driving ours. The Xtreme Xperience fleet rotates by event but typically includes a Ferrari, a Lamborghini, a Porsche or two, a Corvette, and friends. So you bring your car for the road and borrow ours for the circuit. No awkward "yeah, mine doesn't really… do that" moment at the gate.

What a Typical Day Actually Looks Like

Day one is the warmup. Arrive, check in, meet the group, sit through the briefing (route maps, safety, radio channels, the works), and roll out for a shorter scenic drive to find the rhythm. The middle days are the heart of it. Full driving days, lunch stops, overlooks, the occasional unscheduled detour because someone in the group grew up nearby and knows a road, and dinners in towns you'd otherwise blow past on the interstate. The last day is the track: coached laps, media coverage, a real Supercar Xperience, and a closing lunch before everyone scatters.

Here's what we want to flag, though. None of that is the part you'll remember most.

What sticks is the coffee on day two, when everyone is a little bleary and already swapping notes about the corner from yesterday. A dozen engines lighting up in a hotel parking lot at 8:42 a.m. The dinner that started with cars and ended up on family vacations, business pivots, and which road everyone wants to drive next year.

Building a community of car people, adrenaline chasers, and travel obsessives. That's the actual product. The route, the food, the track, the supercars are how we get there.

So, You Want In?

If you've done a track day before, yes.

If you've done a luxury weekend and decided the spa menu was the most exciting thing in the binder, also yes.

If you're the half of a couple who keeps trying to talk the other half into "just one more car thing this year," this is the trip to put on the calendar. It was genuinely built for both of you.

Our tagline is that when the road narrows, you stay open. Stay open to the route. Stay open to the people you'll meet at breakfast. Stay open to the weekend ending up better than the one in your head.

The road is ready when you are. Pick the route, pick the co-pilot, pick the car. We'll see you there.