Ford Dealership Marketing Services


Your Dealership's Secret Weapon: Scalable and Affordable Test Drives, Activations, and Lead Generation Coming to a Racetrack Near You.

2,511 Test Drivers (and Counting)

In 30 cities across America, Xtreme Xperience customers are test driving the 2020 Shelby GT500s on real racetracks at our arrive-and-drive events. Would you like to talk to them?

In addition to accessing our customers, Xtreme Xperience track events are the perfect way to engage with your customers, turn leads into excited buyers, educate your team, and reward or incentivize your employees.

What Are You Doing?

With the cancellation of the 2020 auto show season, rescheduled and delayed sporting events, shuttered concert venues, delayed vehicle production, and empty show rooms, what are you doing to drive showroom traffic, pique consumer interest, generate leads, book appointments and make sales?


Xtreme Xperience hosts the safest, most exhilarating, and educational test drives where drivers and passengers can experience the world’s most exciting cars. We bring our fleet of high performance cars, crew and equipment to 35+ racetracks across North America hosting turn-key track day experiences for tens of thousands of drivers every year. 


Each Test Drive Xperience includes:

  • Driving a 2020 Ford Mustang Shelby GT500 on a Real Racetrack
  • Automatic Transmissions for Ease of Driving
  • 3 to 4 Laps Per Xperience*
  • Pre-Drive Instructional Classroom Session
  • A Pro Racing Instructor In the Car to Coach Drivers
  • Motorsports Racing Helmet
  • Full-Face Headsock (Balaclava) to Use and Keep
  • Track Insurance*
What's Included with your Father's Day Gift


Unleash the beast and drive a high-performance car in the environment where it was engineered to be driven: on the track. Let's be honest, no one is test driving this rare car at their local Ford dealership (assuming they can find one). And if someone does happen to convince a dealer to drive it, they will never come close to experiencing the relentless power of the 760 horsepower 5.2L Supercharged V8, the stopping power of the massive Brembo brakes, the crisp shifts of the TREMEC dual clutch transmission, the thundering roar of the exhaust at full tilt, or the handling performance of the MagneRide dampening system.


We give consumers the chance to enjoy driving on some of the best racetracks in the U.S. With 45 Tour events at 35 racetracks across the US in 2020, you’re sure to find Xtreme Xperience at a track near you.

Racetracks are the ideal venue for drivers to safely enjoy and test a vehicle's performance. See the full list of locations and dates.

Map of Xtreme Xperience 2020 Locations for Pre-sale Ticket Sale


Every Test Drive participant must attend a safety class hosted by one of our Lead Instructors that covers the basics of performance driving. 

After class, every participant will have a pro in the right seat to help them navigate the track as fast as possible.

Our pros are experts at building quick rapport with guests, sharing product knowledge, instructing both novice and advanced drivers, and providing safe but thrilling ride-along experiences. 


Our top priority at Xtreme Xperience is your safety. It always has been and it always will be – it is the foundation of everything we do. Rest assured we are taking the necessary precautions to support you and our team’s safety.

Read Our Full COVID-19 Response -->

Xtreme Xperience is the leader in high performance test drives. Since 2012, we have hosted more than 200,000 safe and exhilarating test drives at over 40 racetracks across North America. 

Flexible Options for You

Individual Test Drives

  • Provide turn-key arrive-and-drive test drives or ride-alongs for your guests utilizing our 2020 Ford Mustang Shelby GT500s
  • Simple and flexible booking options for you. We can book experiences for your guest list or provide you with digital or physical tickets to distribute to guests for them to book their own track experience
  • Optional support from our Customer Service team to help your guests with scheduling and questions all the way through their experience
  • Fully supported by our industry-leading event planning, operations, customer service, safety and motorsports support teams. 
  • $239 per Test Drive Experience (All-Inclusive)
  • Price breaks available for 10 or more Experiences. 

Private Track Time

  • Highly flexible to suite your needs
  • Fully turn-key
  • Entertain your customers, employees, prospects
  • From 30 minutes to 8 hours or private track time available on select dates
  • Use our vehicles, bring dealership cars, or let customers bring their vehicles for test drives, rides, comparisons or experiences
  • We can facilitate high-speed lapping with right-seat professional instructors, lead-follow laps, parade laps, ride-alongs, and more 
  • Trackside support from our team of mechanics to inspect and prepare vehicles for track driving, maintaining and monitoring for safety throughout your track time
  • Hospitality for your guests. Options include event space, catering, A/V support, tented areas, chairs, tables and more.
  • Please contact for pricing 

At-Track Activations

  • Present products to a family-friendly, car enthusiast audience with significant buying power (they spent $400 on average just to be at our public track event, average HHI over $100K)
  • Generate highly qualified leads
  • Engage with consumers to create emotional connections while they are in a peak emotional state
  • Schedule appointments on the spot

Lead Generation

  • Xtreme Xperience will provide contact information for hundreds of customers who drove the GT500 in your market from our public event
  • First Name, Last Name, Email Address, Phone Number, Zip Code
  • Highly energized, raving and engaged audience
  • Direct them to your dealership for a test drive


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